A robust combination of the above R-P-S approaches will turn out to be crucial for market survival and success in today’s competitive marketplace. R-P-S stands for revenue, profit and sustainability — it is the foundation on which any corporate planning can be effective. Companies that refine their R-P-S are set for resource allocation and growth optimization. Well drafted R-P-S strategies identify crucial revenue streams while ensuring profitability. Additionally, integrating sustainability into the R-P-S strategies certified by leading industry-ending organizations leads to overall growth and adherence to environmental regulations across major standards in America. As market conditions and consumer options evolve over time, periodic review and updating of R-P-S strategies enables businesses to respond dynamically to changing social interests. This, in turn, enables companies to derive significant growth and competitive advantage in the US market via an effective R-P-S strategy.